KENYA CHOSEN TO LEAD UNWTO FOR THREE TERM

Kenya has maintained its position as a leader in the international tourism sector with its election to chair the UNWTO's Committee on Tourism and Competitiveness.

The declaration was issued during the committee's inaugural meeting, which took place at the UNWTO headquarters in Madrid, Spain.

After two voting rounds, the Ministry of Tourism announced that Kenya had emerged victorious, defeating Malta and Thailand's formidable bids.

Alfred Mutua, Cabinet Secretary for Tourism, called the election a historic occasion for Kenya since it places the country in a position to make decisions that impact travel to other countries.

"This vote shows the trust that member states of the UNWTO have in Kenya's ability to lead and guide the organization's agenda on competitive tourism," Mutua stated.

He went on to say that tourism is a vital component of the Kenyan economy and that serving as the committee's chair would enable him to collaborate with other UNWTO members to shape policy, form alliances, and promote best practices in the travel industry.

He continued, "We will support initiatives that will contribute to the creation of jobs, the preservation of the environment, and the promotion of inclusive growth that has an impact on communities."

Zoritsa Urosevic, Executive Director of UNWTO and Special Representative to the UN in Geneva, commended Kenya on winning the chair position that recognizes Kenya's accomplishments in the tourist industry.

She conveyed confidence in the nation's capacity to effectively lead the Committee.

"I applaud Kenya's dedication to the development of sustainable tourism. Kenya, one of the major tourist economies in Africa, will contribute significant experience and knowledge that will guide the Committee's efforts to improve responsible tourism and competitiveness among UNWTO member nations, according to Urosevic.

As the authorized technical officer and focal point for the technical committee, the Tourism Ministry has assigned Wausi Walya, Manager of Public Relations and Corporate Communications at the Kenya Tourism Board, to spearhead Kenya's bid.

Kenya's winning bid was supported by its tourism competitiveness pillars, which included, among other things, innovations and technology, diversified tourism offerings, sustainable tourism practices, training and skills development programs, cultural and natural heritage, and destination marketing.

The nation's advancements in road, airport, and hospitality infrastructure were also cited as major facilitators that have opened up new growth opportunities for the industry.

To improve their offering's competitiveness, foster innovation, and guarantee the long-term growth of tourism globally, Member States collaborate through the UNWTO Committee on Tourism and Competitiveness.

Kenya assumes the leadership, serving a three-year term between 2024 and 2027.